Close to 90% of the traditional agents associated with these agencies are freelancer who manages most of their tasks themselves as a standalone. We are part of a team with bankers, digital marketers, videographers, photographer, 3D specialist etc working together, each handle these task as their core capability day in day out. as such you literally get a full-fledge team working for you rather than a traditional solo agent!

Our Seller's Consultation session is free-of-charge and non-obligatory. We usually start off the process through a phone call or consult session.

Usually, our first touch point will be preferably at the property itself so that during the discussion, our team can have an accurate assessment of your property and strategize your marketing plan if we are appointed.

After the first meetup session, our consult team will send over a Customized Listings Marketing Plan.

You can then decide whether to come onboard to engage HWP team after vetting through your proposed plan.

We provide a comprehensive advice with a dedicated real estate team leader to handhold you from beginning to completion. From valuation, photography, 3D virtual tours, viewings, negotiation, legal paperwork, etc. We'd literally advise you on everything.

Our fees range between 2 - 2.5% for Landed Properties and 2 - 3% Condos and Apartments/HDB based on the intensity, marketing cost and resources of the marketing campaign (Media Production, Home Staging, Social Media costs etc).

All marketing costs are part of the commission fees payable in the event of a successful sale, our clients only pay 1 fee.

We will design and recommend 3 campaign packages with different fee rates for you to select from based on the level of marketing suitable for your property, after the meet-up via a marketing plan.

You can then decide if you are happy to onboard with our team.

Most importantly, we are confident that with our marketing plan and campaign, in the event that we take up the project, we are able to help our clients achieve more at the end after our fees, compared to the traditional passive approach by most brokers where photos are just listed on property portals alone.

We don't just list your property - we invest time, expertise & money in your home.

We've gone through a rigorous and thorough hiring and training process. Our consultants are selected based on their proven track record, and have on average 10 years of experience. 

Every one of them are also specialized in specific areas and property types, so they are always up-to-date on market trends and recent transactions. As a result, up to 91% of our properties are sold at targeted price or higher in 35 days or less.

The duration of the exclusive period depends on factors such as current occupancy status or the time frame required to find the right potential buyer for the unit.

In most cases, the exclusive period runs for 1+3 months — 1 month for the initial Marketing Preparation Phase, and 3 months for the full-on Marketing Campaign.

Every 1 to 1.5 months, we will do a review with our clients to assess the current response and feedback from potential buyers.

We are happy to mutually extend the exclusive period for another 3 months at no extra cost to our sellers, to continue marketing their property at its fullest potential should both our team and our clients decided to continue the extension of the exclusive period.

We usually require a 3 to 4-week buffer for the entire Marketing Preparation Phase.

This includes paint touch-ups, decluttering, home-staging, virtual mapping, photography, Caron Choo's Signature Home Tour media shoot, post-production of the video, and other forms of coordination to launch the property. 

1st phase of marketing will be ready in 3 working days’ time as we launch all photos on property portals first while we phase the rest of the marketing campaign launch by phases.

 It usually takes about 14 to 21 working days from the shoot date, to when the Video & Social media ads go "LIVE".

Upon our site visit to your home, you will receive a Staging Proposal from our Staging consultants. 

All staging costs are part of our Marketing package included in our proposed commission

Only in unique situations whereby sellers need bespoke arrangements, do we have bespoke arrangements for cost bearing with our clients.

Video marketing for real estate have proven track records that almost 8 out of 10 properties that were marketed with video were sold  within 3 months.

We advise our clients not to launch any properties in the marketplace hastily, all properties are unique and need a proper positioning and crafting of the marketing and content angle before launch.

Property preparation work which includes, Home Staging, Decluttering, and the creation of a compelling Home Tour content using our Signature Video Home Tour is necessary to create a content that can reach out to thousands and hundreds of thousands of viewership online and on social media.

This is where buyer audiences can be instantly targeted to view the home without the need of competing purely using a passive approach on property portals.

Purely dependent on 1 form of marketing alone, say only using photos on portals will result in significant limitations and less interest and traction as it would mean that we will be just like many of the other listings in the market with no real "active" social media reach to potential buyers.

Various marketing campaign strategies and options can be explored when we visit your property. 

It will help us understand what we are working with and how we can value-add to the entire Marketing Campaign to achieve the best target price possible.

As long as a type of marketing can work for our clients, we adopt them through an omnipresent marketing approach.

Our Buyer Agent Fee for Resale HDB is at 1% + GST, with the following professional services taken into account — Research, preference and fact-finding, sourcing, and selection of suitable properties in the entire marketplace.

Viewing arrangements, negotiations, paperwork, and relevant applications with HDB or financial institutions for In-Principal loan approval and mortgage loan coordination as well as guidance throughout the entire buying process until the takeover of the property.

For the purchase of a resale private property, there is no commission payable by buyers, otherwise known as the “co-broking” fee.

It is usually split between the agents from the buyer’s and seller’s sides. This is paid by the developer if it is a new launch development.

Appointment of our team to represent our clients for purchasing and investing in a property is on an exclusive basis as we will allocate expertise and resources from our Research and Buyer’s Consult team who assist our clients in the complete process of their home until they successfully secure their next home.

Most importantly, our Buyer consult team adopts analysis and data strategies with our proprietary Seed Time Harvest tool as well as our financial calculations & due diligence to help clients select a property based on investment objectives and preferences, seeking a fine balance yet placing investment and exit priorities in place.

The following professional services are also included — Research, preference and fact-finding, sourcing, and selection of suitable properties in the entire marketplace.

Viewing arrangements, negotiations, paperwork, and relevant applications with HDB or financial institutions for In-Principal loan approval and mortgage loan coordination as well as guidance throughout the entire buying process until the takeover of the property.